Have you heard of the term “inbound marketing”? If you haven’t heard of this term before, your business could be missing out on lots of opportunities to draw in new customers.
Inbound marketing is a business strategy that follows a step-by-step process to help your business attract new visitors, capture their attention, take note of the data you obtained from them, convert these visitors into leads, close the deal so that they become customers, and satisfy those customers so that they advocate for your business.
According to some research results, inbound marketing, if used consistently, can increase marketing return on investment by as much as 200 to 300 percent on average, and reduce costs of lead acquisition by as much as 60 percent.
With the perfect utilisation of Search Engine Optimisation or SEO strategies, producing high quality, engaging content, and social media, inbound marketing can help a lot to your business.
SEO should be used to ensure that your business website ranks high in search engine results for sales-leading keywords. High quality content on the other hand will attract visitors who can then become leads. Finally, social media marketing can be used to get your content out there. Treat each social media outlet as its own channel, and focus on the channels that provide the more opportunity for your business.
Learn more about the fundamentals of inbound marketing from this article: http://marketingland.com/inbound-marketing-fundamentals-part-1-getting-clients-customers-hunting-158094